17 March 2010

Book Burning in the New Millenium

Books burning

The juxtaposition of two recent New York Times articles quite terrifies me. The first which I read a week or so ago concerns the fact that the religious right is now attacking science again, but this time they are not restricted to merely Darwin's theory of evolution. It opens with:

Critics of the teaching of evolution in the nation’s classrooms are gaining ground in some states by linking the issue to global warming, arguing that dissenting views on both scientific subjects should be taught in public schools.

Other fine quotes include:

The linkage of evolution and global warming is partly a legal strategy: courts have found that singling out evolution for criticism in public schools is a violation of the separation of church and state. By insisting that global warming also be debated, deniers of evolution can argue that they are simply championing academic freedom in general.

And:

In South Dakota, a resolution calling for the “balanced teaching of global warming in public schools” passed the Legislature this week.

“Carbon dioxide is not a pollutant,” the resolution said, “but rather a highly beneficial ingredient for all plant life.”

And the article closes with:

After that, said Joshua Rosenau, a project director for the National Center for Science Education, he began noticing that attacks on climate change science were being packaged with criticism of evolution in curriculum initiatives.

He fears that even a few state-level victories could have an effect on what gets taught across the nation.

James D. Marston, director of the Texas regional office of the Environmental Defense Fund, said he worried that, given Texas’ size and centralized approval process, its decision on textbooks could have an outsize influence on how publishers prepare science content for the national market.

“If a textbook does not give enough deference to critics of climate change — or does not say that there is real scientific debate, when in fact there is little to none — they will have a basis for turning it down,” Mr. Marston said of the Texas board. “And that is scary for what our children will learn everywhere.”

It's a disturbing article to read in general. It's terrifying because it presents the idea of small steps, none of which are catastrophic (e.g. South Dakota), leading to a destination where the world has changed in the most fundamental of ways (i.e. Texas setting the tone for the national market).

The second article (actually the first chronologically) was in the business section. It gets scarier still. It has to do with MacMillan, one of the five largest publishers of trade books and textbooks, introducing fully editable textbooks. The article begins:

In a kind of Wikipedia of textbooks, Macmillan ... is introducing software called DynamicBooks, which will allow college instructors to edit digital editions of textbooks and customize them for their individual classes.

Professors will be able to reorganize or delete chapters; upload course syllabuses, notes, videos, pictures and graphs; and perhaps most notably, rewrite or delete individual paragraphs, equations or illustrations. [srw &mdash Emphasis added.]

While many publishers have offered customized print textbooks for years — allowing instructors to reorder chapters or insert third-party content from other publications or their own writing — DynamicBooks gives instructors the power to alter individual sentences and paragraphs without consulting the original authors or publisher. [srw &mdash Emphasis added again.]

I have great confidence that the contracts the authors sign will give MacMillan the ability for appropriate copyright control to allow this sort of re-editing. But let's be really really clear. This is NOTHING like Wikipedia. The ability to change the author's original content to suit one's own needs is not the same as providing a rich editing environment where controversies are clearly apparent. The ability for a professor at a university with a strong religious bent in a State "simply championing academic freedom in general" to edit text books to suit their needs is a recipe for disaster. Credible sources (and the original author's brand and credibility) can be twisted to support the insanity of challenging established science. This is not good.

Writing the rules such that content can be changed without changing an author's intentions is still a recipe for disaster as it will place efforts to police, debate, and correct things on the authors and the system. The damage will have been done. Orwell suggested that language precedes thought. If there is no word for a concept, it cannot be expressed. A proper tyranny would do well to remove such words from use. In the modern web connected world, the concept may still exist on the web, but sowing confusion may replace the need to remove a word from use, or to destroy a book outright.

Textbooks still have weight in our society. It's not just the literal weight of paper, but the sense of organization and flow and prestige and credibility. They are also a legacy of a particular way of teaching subjects. As more professors explore the ability to develop course materials from an array of online sources into a coherent collection that matches their curriculum, the textbook will rightly shift in the minds of students and lecturers alike into something that is less important. In such a case, one might presume that individual course collections maintain copyright appropriately, with individual authors credited for their contributions, as well as the overall collected work copyright. This is a interesting marketplace design problem where individuals, journals and historical textbook companies make materials available for use to lecturers assembling course readings. More importantly, however, it means the integrity of the original materials will be maintained. No "books" need be destroyed in the process.


08 March 2010

The Future of Book Publishing Business Models

Picture of the Flagship Sam the Record Man store in Toronto

Tim O'Reilly tweeted a great article from the New York Times on the math of publishing traditional print versus eBooks. If you publish print books, and aren't as aggressive as O'Reilly Media at experimenting with new forms, or looking over your shoulder at Scribd, then you would feel very justified about the entire NYT article. But it ignores the future in a very fundamental way. It assumes the weight of the entire book publishing process from author and editor through paper manufacturing, distribution, and end-retailer needs to be maintained.

I would mourn the loss of book stores as much as the next bibliophile. There are a thousand or so books within easy reach in the apartment. There are amazing bookstores throughout the world in which I find peace and solace from the chaos amongst all that collected human creativity, knowledge, and imagination. Good book stores smell right, and you know a good book store the second you walk into them. Book stores are indeed holy places.

But I remember growing up with Sam the Record Man in Toronto. Three floors of goodness, with the finest collection of jazz, classical, and rock music in Canada. Sam's spawned an entire chain across the country. A&A Records was next door to the flagship Sam's. There were many pilgrimages to the pair of stores through my teen years and early twenties. And like a good book store, Sam's just smelt right. I will always have the memory and my daughters will never know what they're missing, except they don't want to either. They have their own generational memory. The way we consume music has changed. Records were supplanted by cassettes, then CDs. Now many of us live in an iTunes and Amazon MP3 download enabled world. The traditional distribution chain changed. New musicians often self promote for a period of time, producing their own CDs and selling their music through iTunes, before being "discovered" by a label to help them scale. The music now promotes the concert tour revenue stream, rather than the other way around.

This will happen to the book publishing industry. The model will change. People outside the publishing house will re-invent the book and how it's consumed.

  • When does someone set up an Internet marketplace for authors, editors, copyeditors, and illustrators to find one another and share the revenues directly? Google has a tool base for online collaboration and are certainly interested in books. With Amazon's latest royalty offering for Kindle, an author can deliver a Kindle edition and could "share" their 70% royalty with editors that made the book better or illustrators that did the cover design. Or maybe the payment system front loads the payments to the supporting "staff" before the author begins to make the lion's share. Indie movies and indie music have been around for a while, when do we end up with a serious indie book industry?
  • When does Amazon create the iPhone/Android app and the programme that will allow bookstores to receive a cut of every Kindle edition they sell? I scan the book's in-store barcode with my smartphone, and I get the Kindle edition delivered, and the store gets its cut. Why is this different in concept than Borders on-line store being run on Amazon, or any of the independent book sellers that front through Amazon? It's not the normal book mark-up, but people already browse bookstores and buy on Amazon. This is better than no revenue. (When was the last time you went to a travel agent?)
  • If we have an indie eBook publishing industry, does producing limited copies for browseable book stores and gifts become a new publishing industry? Do such copies in bookstores become collectibles because they're more scarce? What publishers (in what countries) will become the de facto efficient producers of one-off or limited run books?
  • Public libraries are interesting from an economics perspective. They exist to support and encourage literacy. Their funding model is local government set. The books they buy are often a more robust expensive package (as are their books-on-tape, and their CD prices are often higher to reflect replacement costs). They often provide Internet access but even here on Microsoft's doorstep in Redmond, Washington, the 25 or so PCs are always in full use. I don't think libraries are going to be replaced by eBooks any time soon, but some publishers are already trying to reconfigure to chase strictly the high margin school/library market.
  • When is the vanity of coffee table books and browsing the book case when you visit someone's house get replaced by a digital wi-fi connected picture frame rolling the covers of the family's collected eBooks collections? Or when indeed do beautiful photo coffee table books become the download for the picture frame on your living room wall (with the helpful text a bluetooth read on your tablet away). Or does having books themselves become the cultural vanity item?

All of these are of course random ideas of an unknowable future. But as Clay Shirky observed this week: "Abundance breaks more things than scarcity does. Society knows how to react to scarcity."

Picture of empty lot that was Sam the Record Man store in Toronto
P.S. Sam's is literally gone now. You can still see a little of the Sam's logo painted on the wall of the back alley. A&A's was taken over by HMV for music and videos. And the Future Shop (like Best Buy for U.S. readers) ironically was there as well. HMV and the FS are expanded and down the street now on better real estate.


03 February 2010

Berkus's Ten Ways to Destroy Community and Bacon's Art of Community

This was a great week for reviewing "community building" resources in my world. I discovered Josh Berkus's recent Java One presentation, "Ten Ways to Destroy Your Community", and I received my reviewer's copy of Jono Bacon's "The Art of Community". [srw — I was a pre-publication reviewer for Jono.]

Berkus's presentation is absolutely brilliant. After pointing out very tongue-in-cheek why your community is such a painful group of people (e.g. "They mess up your marketing plans by doing their own marketing and PR" or "They mess up your product plans with unexpected innovation"), he proceeds to give you a perfect run down of ten ways to be rid of them with excellent examples. In order:

  1. Difficult Tools
  2. Encourage Poisonous People
  3. Don't Document Anything
  4. Closed Door Meetings
  5. Lots of Legalese
  6. Bad Liaison
  7. Governance Obfuscation
  8. Screw Around with Licences
  9. Stop Outside Committers
  10. Be Silent

The sad part of this list is how true it is. While Josh picked examples from his experiences, too often you visit a site to evaluate a company-led (or consortia-led) open source project to find too many of these counter principles in play.

Jono's book was published last Summer. His lyrical metal prose conveys his brilliant experiences over past years in community involvement, then community development, culminating in one of the best led community examples around Ubuntu. While Jono's eleven chapters don't align neatly with Josh's ten weapons of mass distraction, there is method and madness to attack each of the problems (or hopefully to avoid them altogether).

  1. Difficult Tools [Chapter 5]
  2. Encourage Poisonous People [Chapter 9]
  3. Don't Document Anything [Chapters 3-5]
  4. Closed Door Meetings [Chapter 3,4,8]
  5. Lots of Legalese[Chapter 8]
  6. Bad Liaison [Chapter 11]
  7. Governance Obfuscation [Chapter 8]
  8. Screw Around with Licences [Chapters 1,2,8]
  9. Stop Outside Committers [Chapters 4,8]
  10. Be Silent [Chapter 3]

If you need a quick litmus test to check on your community, read the presentation. Once you [honestly] suspect there may be a problem [or two], dig into book. Enjoy.

The Art of Community Book Cover Ten Ways Cover Page


30 November 2009

Microsoft Hyper-V and Hannah Montana Linux

For all my system administration friends and readers: John Kelbley is a system administrator and interop specialist hiding behind the title of Senior Technical Product Manager at Microsoft in the server team. He's also one of the authors of Windows Server 2008 Hyper-V: Insiders Guide to Microsoft's Hypervisor. John started blogging recently, and he hopes to cover the edges and missed documentation opportunities in the Hyper-V world for those living in a mixed interop sort of environment. Here's the entry on "Backup and Recovery of Non-Windows VMs on Hyper-V" (and the reason why Hannah Montana is in the post's title). Enjoy!

[In the name of full disclosure, John has been a client in the past for unrelated work.]


16 July 2009

The Community Leadership Summit and the Art of Community

Good community leadership is desperately needed. Too often companies mistakenly think of it as some small adjunct to marketing, an extra channel over which to broadcast messages and through which to generate leads. Likewise product engineering can equally confuse community purpose and disrespect its impact, relegating it as "beta tester" or ignoring its contributions with Not-Invented-Here blinders. We've understood community since before we climbed down from the trees, and we've understood the social dynamics: despite our best intents every village has its idiot and every playground has its bully. But when community in its truest collective sense meets business, we seem to forget all our lessons and expect something to manage with the efficiency and efficacy of a time-motion study in an automobile factory.

This weekend, 18-19 July 2009, marks the first Community Leadership Summit in San Jose, California, at the San Jose Convention Centre (McEnery Conf Centre). Jono Bacon, community leader for Ubuntu at Canonical, Ltd. has done amazing work organizing the event and it promises to be a great opportunity to share experiences and learn from one another. It is a free event in front of O'Reilly's Open Source Conference, supported by a small savvy set of vendor sponsors, but the event is about community development experience and not any one vendor's take on it. While free, one should go to the registration page to register.

Jono has also been busy this past year writing "The Art of Community". He developed it over time in conjunction with the Art of Community blog. I was a reviewer, and I think it's an excellent book covering the breadth of the subject. It will be available in August, and you can pre-order it here.

I was hoping to participate in this year's inaugural summit, but unfortunately I'll not be attending it (or OSCON) for several personal reasons. I will certainly miss friends and colleagues, but trust next week will be as brilliant as always!

Pre-order logo for book