Interviews and Blogs and National Public Radio
I was interviewed recently for a National Public Radio business segment titled "Microsoft Finds Itself at a Crossroads". The story ran yesterday. This interview is what provoked my post on Microsoft a couple of weeks ago and its follow-up. I'm a little sensitive to what editors do to reporter's work to "punch up" a story. (Think about what just happened to Shai Agassi from SAP.)
I've been using the blog as backup to thoughts and ideas expressed in interviews that then pass through the editor's shears. Recognize that the one minute of audio on NPR was culled from a 30 minute interview. The couple of quotes in Business Week came from about an hour and a half of discussion. Blogging (to me at least) is a great way to maintain the integrity of the ideas that would otherwise be lost on the cutting room floor.